Matt Pocock was an excellent help with this for me. It’s always a scary move, especially with existing students who have been with you for years!
So I used to be £25 for 45 mins and £30 for an hour. In January, I finally made the bold move to up the prices to £30 for 45 minutes. (I now only offer 45 min lessons, as it’s actually a lot more lucrative when you do back-to-back lessons like I do, without sounding too greedy!!)
But with my existing students, I chose to only increase to £27.50 for 45 mins. With Matt’s help, I communicated the price change to my current students with this email (which you are welcome to steal – I actually stole some of the wording from Matt anyway!!)
Dear Students/Parents,
Firstly I want to thank you again for those involved in the Perfect Day video. It’s had a positive response in the media and the video plays are growing and growing – keep sharing!
https://youtu.be/Dnfh-z0B8z4
Secondly, I want to thank you for your continued lessons and I hope you feel you are making good progress because I certainly do and am very proud
Unfortunately, due to having to expand the business and take on a PA in the new year, I’m having to increase the prices of my lessons. Yep, it’s a little annoying, I know. But I didn’t think it was fair to load you with an extra bill for the same lessons you’ve had before. So instead of a £30 lesson for 45 minutes, the students who were here before the price increase (that means you!) will get a discount of £2.50 per lesson.
So as of the new year, or the start of your next block of lessons, the price of 45 mins will be £27.50 per lesson including your discount.
Please feel free to call me on the number below if you want to discuss anything – I’m always happy to help.
Best Wishes,
Eliza
I didn’t lose any student! And now I have around 50/50 on the old and new price format. It’s all worked out well! Hope that’s helped.