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Price Increase Tips (All Teachers)
Hi guys,
My name is Frank Lucas and I’m a guitar teacher in Swindon. Matthew has mentioned that a few of you have or are considering raising prices and I’d like to tell you my experience with it and hopefully help some of you. Feel free to comment if you have any questions.
I’d kept the same prices for over 5 years and I thought this year was a good time to increase. Before being approached by Matthew my prices were £12.50 per half hour and £20 per hour. When I started the website I increased the hours to £25 but only to new students.
As most of my students are with Matthew now I wanted to increase the half hours to £15 and ask my old students to raise up to £25 to match my new ones.
Luckily no one caught on that some of my students were paying less and I always felt it unfair so a fixed price for everyone was essential.
I had some good advice from Matthew and used some of his ideas to implement.I started by writing a short note, I gave a date about 2 months into the future and explained that due to rent increase, rising costs and having kept the same prices for over 5 years I have decided to raise the lessons fee.
By taking the blame out of my hands and a later date most of my students didn’t mind.
I would also give the note at the end of the lesson, as they were packing up so it wouldn’t be an awkward talking point during the lesson.
This has worked really well and it didn’t cause me to lose any students. I was mostly worried about the £20 to £25 increase my old students had to do, but no one minded.
Hope that helps!
Frank -
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