How Many Times Should You Follow Up a New Enquiry? (All Teachers)

[Eliza Fyfe]

Good question: I always follow up a few days, or maybe a week after no response from initial communication. I personally don’t do it more than once, but I keep their email on the database so that they still receive my quarterly newsletter and remember that I exist:)

[Monika Welch]

Thank you Eliza:) Really great idea with keeping their details for newsletter purposes! Many thanks and have a great week!:)

[Matthew Rusk]

A question from a teacher came in today, with reference and similarities to this topic: Would you recommend Calling, Emailing or Texting Clients?

This was my response:

Thanks for the email – I would recommend a combination of all three, tailored to the way that they enquire. For an email or contact form enquiry I would email them back, sending a text alongside my first email saying “Hi *Student Name*, thanks so much for your enquiry for guitar lessons on the Guitar Lessons *Location* website. My name is a *Name* and I work alongside *Tutor Name* tutoring guitar students from across *Location*, *Name* is currently fully booked up so passed your enquiry onto me – I have just dropped you an email there now to arrange our first lesson. Should you have any questions or wish to book in your first lesson via the phone you can reach me on this number, thanks again, *Name*” – or something similar.

Then perhaps 3 days later following that up with a phone call if you haven’t heard back from them, 7 days after that perhaps sending them a email + text following up that enquiry one last time. There is a bit of skill following up enquiries in a way that is no too pushy, but enough to ensure people who are really busy and genuinely do want to take lessons and perhaps have been distracted / overloaded with work etc. get a chance to book in with you.

If it is a phone enquiry I would call them back, following that up 48 hours later at a different time of the day (say if you called them on Thursday evening then calling them Saturday afternoon might be a good shout), alongside a text – then again 7 days after the original enquiry. You can work out a suitable program that fits with what you feel is appropriate, but my advice is don’t be scared to follow up an enquiry multiple times across all the ways that they have given you to get in touch with them – after all they got in touch with you to book a lesson!

[Tom Warner]

On quite a few occasions I’ve found that people don’t check their emails when contacting through the website. If they give a phone number, it’s usually a good idea to call or text them when you’ve sent them an email, to let them know it’s there and waiting with the information they need. This has improved my bookings by quite a bit.

[Veronica Wakeling]

I reply only once.If the real interest is there,they will take up the offer.