I agree it’s tricky trying to keep students during the lockdown. Some have altogether stopped playing an instrument, while others hope to return… perhaps in the middle of the year. I try to send a message to all students (even those who stopped lessons during the March 2020 lockdown). I sent a new year message and a Christmas one. Some replied. Others didn’t. For the few I still have left, I give a discount every 12 lessons for the student who has made the best progress. I sometimes deduct the fee or buy a gift voucher either from Amazon or a music shop online, or buy a gift. It motivates them.
I make sure that throughout the academic year, each student gets at gift/discount at least once. It could be a simple gift like a ruler with music notes on it. It keeps adults and children motivated…For the children, they draw a sticker in their notebooks and I keep count in mine. Every so often, I also send students a recording of myself playing my favourites. They love to know I’m practicing as well!
Overall, my numbers are really low because people want to have face to face lessons, which I cannot offer until I get my vaccination (which is not too far now).It’s been a tough year, I believe, for all of us. I’m really glad we have music to keep us going!