Founder Matthew Rusk
FounderForum Replies Created
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Hey Mark,
Great post – I know a few teachers are starting to move towards provide supplementary video content alongside their tuition. Like Tom Jackson in Ipswich (https://www.youtube.com/watch?v=4oVQ5Hk_GAs) and Paul Crame in Norwich (https://www.youtube.com/watch?v=_8sAQPuvIO4).
Indeed, so much so that I am starting to develop platforms for teachers who do create online content, either for their own students or for the online community, to have a sales page to push their viewers to. Essentially the idea would be to get the free content viewers to click through from YouTube onto the sales page, where they complete an action (sign up for a free webinar, sign up to gain more content etc.). From there they are presented with a freemium model and a premium model of X, so whether that is free group webinars basically advertising to entice students to come for paid 1-2-1 Skype lessons, or free content with more content unlocked with the premium package etc. Just in the ideas stage at the moment – but really interesting that you brought it up.
Would you ever consider making videos for a wider audience, if we were able to design a sales process where there was a direct financial outcome for doing so?
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I bought these ones and used to had them out to all new students at the end of their first lesson suggesting that they should stick it on the fridge door so that they had my contact details if they needed it (also worked well as if a friend asked about a good guitar teacher then that student could pass on my business card) – https://www.moo.com/uk/design-templates/business-cards/pack/guitar-silhouettes.html – I also used to have a good splattering of them in local music shops, at the university, colleges and local schools (not to mention battle of the band nights etc at local music venues!). Would also recommend Vista Print as well for bigger posters and adversing – http://www.vistaprint.co.uk/search/guitar-teacher.aspx – as for getting “off peak students” I use to implement an “off peak rate” to entice more uni students to come in the day:)
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Hi Matt,
It is great question, I used to get a sore back from teaching from a guitar stool (probably just my posture when playing guitar to be honest) but started using the base of my office chair (http://www.ikea.com/gb/en/products/chairs-stools-benches/office-chairs/markus-swivel-chair-glose-black-art-20103101/) and that seemed to really help as it was much softer. I didn’t have the arms or back on it – so just the base, the wheels were useful as well to move around if needed. Guess it looked a bit odd but worked really well for sitting on for hours.
More of a concern for me what that I have developed low level, but sometimes painful, tinnitus. Something that was really effected by teaching 30+ hours per week, as once it was aggravated it was very hard for me to allow it the time to recover. So I guess another questions might be around suitable ear protection for full time music teachers – interesting to get your thoughts.
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Great question Steph, I would recommend broadly a nice image with “Singing Lessons Southampton” as the main header “Singing Lessons” being the most important of that so the person knows what the voucher is for, your name, email address and phone number on. Teachers also sometimes put T&Cs on the back.
I would recommend doing one lesson vouchers each, so when someone is given 5 lessons they get five vouchers (looks like more than a single “five lesson” voucher). If you need any help designing the vouchers don’t hesitate to let me know, some examples below of what a voucher can look like:
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Hi Eliza,
Thanks for the question – just to clarify on that specific point, I leave it essentially with the teacher whether they wish to record the full commission at the time of payment or as the lessons take place. Either way I do not mind as long as that teacher is consistent in the manner that they record these transactions. Hope that helps to clarify it:)
