I’d like to add that I did everything Matthew suggested in his first point – I missed a lot of detail there! I also forgot to mention that at one point I introduced a “price increase discount” for existing students as an incentive and to show loyalty… so only a £2.50 increase for them and a fiver for new business… can’t remember when I did that, but it worked!
Oh, and I’ve gone past the £30 mark now, and that’s for Bristol, and still 100% booked up. I don’t know how long this will last though, as I’m aware enquiries can take a hit if you price yourself too high, so I certainly won’t be increasing again anytime soon. But if that’s for Bristol, Bath might be able to cope with higher amounts, as it’s a more affluent area I think… I don’t know what Matthew thinks…?!
And yes – teach from home if at all possible!