

Gary Heyes
Music TeacherForum Replies Created
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Gary Heyes
MemberDecember 6, 2024 at 7:26 am in reply to: Advertising and Marketing Tips (All Teachers)Hi everyone,
This is my first post here.
I was wondering if there are any MGR teachers who were previously Clive’s Easylearn Pop Music School franchisees, like I was a few years ago? I ran 4 separate schools in my area. A really good idea and worked well at first until the recession (and YouTube) put an end to it. Since then I have only taught privately as well as in a couple of schools and I have to say that by and large it has been ok.
When I had the pop schools I tried nearly every form of advertising and promotion (including radio!!)and spent a small fortune in the process. Some things worked better than others but I came to the conclusion that there is no magic promotional tool. It’s all about using different methods and NOT spending too much money (none at all ideally!) All I have now is my MGR website and I put some cards in a local music shop. Also, you can’t underestimate word of mouth, so doing a good job brings it’s own rewards.Cheers
Gary Heyes
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Gary Heyes
MemberDecember 3, 2024 at 9:43 am in reply to: Is YouTube Killing Music Teacher ? (All Teachers)My students are either too young to really properly access YouTube or, if they are older, they tell me that they find it hard to follow and complain that it is not interactive. A YouTube tutor can’t reach out through the screen and place that stray finger where it needs to be – if that ever happens though, I think we’re all out of a job!
More and more people will be learning online – oh how I wish YouTube had been around in my youth – it would have saved YEARS of endeavour. Equally I think enough people are realising that one-to-one tuition is really the most effective way to learn, so us teachers should be safe for a while yet.