Building a Successful Freelance Business in Music

Workshop Duration: 30 minutes
Presented by: Apollo Holistic Coaching for the Arts

About This Workshop

Are you a musician trying to build a sustainable freelance career? This practical workshop will guide you through the essential elements of creating a thriving music business while maintaining your creative passion.

Whether you’re teaching privately, performing, working in schools, or exploring other musical pathways, this session will help you develop a clear strategy for success.

What You’ll Learn

Understanding Your Unique Value

Explore the many career options available to musicians and gain clarity on what work you want to pursue. You’ll identify your ideal clients and learn how to focus your efforts effectively using the 80/20 rule.

Networking and Marketing

Discover how to leverage your existing network before spending money on advertising. Learn practical strategies for connecting with potential clients who already know, love, and trust you, plus how to systematically attract new customers.

Business Essentials

Protect yourself from common pitfalls that catch many musicians off guard. We’ll cover creating clear terms and conditions, managing late payments, understanding tax obligations, planning for cash flow, and ensuring you have proper insurance coverage.

Balancing Creativity and Business

Maintain your love for music while building a profitable career. Learn how to create actionable 90-day plans that reduce overwhelm and keep you motivated when challenges arise.

What to Prepare

• Notebook and pen – You’ll have several reflection exercises throughout the workshop
• Your calendar – Be ready to think about your availability for 2025-26
• An open mind – Some advice may challenge how you currently approach your freelance work

Who This Workshop Is For

• Music teachers looking to build or expand their private practice
• Performers seeking to diversify their income streams
• Musicians transitioning to freelance work
• Anyone struggling with the business side of their music career

What You’ll Take Away

By the end of this 30-minute session, you’ll have:

• Clarity on your focus and ideal clients
• At least three actionable contacts to approach for work or referrals
• One specific action to protect your music business
• A framework for planning your next 90 days

Ready to build a music career that’s both creatively fulfilling and financially sustainable? Let’s get started.